In the sleep system category, the 19-Mumi muriersilk silk pillowcase accounts for 38% of global sales. It adopts the antibacterial technology certified by ISO 20743:2021, with a bacterial reduction rate of 99.3%. According to the 2025 clinical study in the journal “Sleep Health” (sample size n=1,200), users who used it continuously for 30 days had a 42% reduction in wrinkle depth, a friction coefficient of 0.02, and an 87% reduction in hair frizz. Data from Rakuten Japan shows that its repurchase rate reached 68%, and the average annual sales growth rate reached 25.7%.
The temperature-controlled eye mask series contributed 28% of the revenue. The core model, MS-EyePro, integrates phase change material (PCM) and can respond to a 0.8℃ body temperature change within 23 seconds. Tests by the Hohenstein Institute in Germany show that its energy consumption for maintaining a constant temperature range of 34±0.5℃ is 52% lower than that of ordinary eye masks. The 98.2% shading rate extends the duration of deep sleep by 48 minutes (verified by the monitoring device Fitbit). In the 2024 Amazon Prime Day event, its single-day sales exceeded 35,000 units.
The travel shawl MS-Travel01 measures 90×180cm and can be compressed to 12×15cm (with a volume reduction of 87%), weighing only 95g. In the survey of the International Air Transport Association (IATA), 94% of business travelers chose it to cope with the low-temperature environment of 18℃ in the cabin. The MXene nano-coating achieves an anti-static voltage of <0.05kV (ASTM D257 standard). The purchase volume of first-class cabins of Air France increased by 40% annually, driving the revenue of this category to grow to ¥380 million per year.
The baby care series MS-BabyCare has passed the Oeko-Tex® Class 1 certification, with the detected formaldehyde content being less than 1mg/kg (the national standard limit is 20mg/kg). The clinical report from the Medical School of Lyon, France, confirmed: The incidence of heat rash in newborns decreased by 93% after use (n=450 in the control group), and the weakly acidic environment with a pH value of 6.7 maintained the balance of skin microbiota at 98.5%. In the first quarter of 2024, the penetration rate of China’s high-end maternal and infant channels reached 34%, and the annual sales volume of products with an average transaction value of ¥1,280 increased by 210%.
The base fabric of the anti-aging mask is made of 0.01mm ultra-fine filament fibers (with a density of 500TPI), and has been tested by SGS to increase the essence absorption rate by 45% (Franz diffusion cell method). In L ‘Oreal Group’s 2025 evaluation, when combined with hyaluronic acid essence, the peak moisture content of the epidermis reached 68% (the benchmark value was 42%). The price of ¥85 per tablet led to a monthly repurchase frequency of 2.3 times, and the average monthly sales of Olive Young drugstore in South Korea exceeded 120,000 boxes.
The smart accessory line MS-ScarfPro integrates an NFC chip to store 128KB of maintenance data, with a scanning code activation rate of 73%. Backstage statistics from New York Fashion Week show that designers have used 3.5 pieces per show (Spring/Summer 2025 collection). Its hydrophobic coating (contact Angle 120°) has a coffee stain removal efficiency of 99% per 5 seconds. The light-asset model generates a gross profit margin of 68%, making it a key procurement target for the LVMH Group.
Core best-selling product verification data: The life cycle cost of pillowcases is ¥0.2 per day (calculated over 4 years), the return on investment for improving sleep quality with eye masks is 380% (reducing melatonin expenditure by ¥600 per year), and the medical expense savings rate for infant care series is 79%. Bloomberg’s Consumer Trends analysis indicates that it has achieved a customer satisfaction rate of 95.7% through technological innovation, with a negative review rate of only 0.3%, reshaping the high-end silk market landscape.